The Regulation Of Financial Markets In The Southern African Region - Current Status And Developments

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Financial markets regulation remains a very sensitive and complex activity when it comes to governmental policy development, with relation to defining strategic options pertaining to financial regulation. This article reviews the current status of Financial Markets Legal and Regulatory Frameworks in the Southern African Region, with a special focus on case studies of selected countries.

The success of the financial sector is a key component for economic development
The financial markets sector is one important area of public concern in Africa. The need for adequate regulation and supervision of Financial Markets as an important mechanism for the promotion of economic development in African countries cannot be overemphasized. Financial markets regulation remains a very sensitive and complex activity when it comes to governmental policy development, with relation to defining strategic options pertaining to financial regulation. This article reviews the current status of financial farkets, the legal and regulatory frameworks in the Southern African region, with a special focus on selected countries.

The topic under investigation relates to the regulation of financial markets by governments within the Southern African countries both at national and international levels. It attempts to grasp its rationale, objectives, approaches and the practical ways of defining a regulatory framework for a modern African financial market and system. At a time many experts are calling for liberalization of financial services in Africa, it is important to analyze what are the rationale, advantages and implications of financial markets regulation for Southern African countries under the light of new international instruments and standards, such as the Basle II Framework and the WTO Agreement on Financial Services of 1994, whose operational modalities are is still under negotiations on various key aspects.

This paper attempts to examine the institutional and regulatory framework for the financial markets operations in order to understand the underlying principles of financial markets regulation development; to develop a concise outline of financial markets regulation framework within the South African countries; and provide as much as possible a clear understanding of policy development, key issues and challenges relating to the regulation of financial markets in the Southern African region.
The terminology used in the financial markets jargon is considered to be highly technical and can some times be confusing. While we attempt to keep a non technical language through out this paper, it is quite impossible to avoid the specific concepts used in the financial profession. For some key concepts, a concise glossary of most of the technical words is provided at request by the author.

The Southern African region: geographic coverage and scope

The broad Southern African Region considered under the present study is defined with reference to the SADC membership, currently comprising 14 countries, i.e. Angola, Botswana, Congo (the Democratic Republic of), Lesotho, Malawi, Mauritius, Mozambique, Namibia, Seychelles, South Africa, Swaziland, Tanzania, Zambia and Zimbabwe. However, our scope is limited by the criteria of readily available data, and the level of financial markets development in the countries under investigation. Angola and the Democratic Republic of Congo are emerging from long wars and are still rebuilding their economies and financial systems. Both have no formal financial market. Accurate and reliable data is very limited on their systems. The study covers a period of 10 years (1994-2004).

Background overview on Financial Markets

The regulation of Financial Markets, taken as a broad concept, is the process that encompasses regulation, (i.e. the establishment of specific rules of behaviour), the monitoring (i.e. observing whether the rules are respected) , the supervision (a more general observation of the behaviour of financial institutions and operators), and the enforcement (ensuring that the rules are complied with) of the established laws.

The ultimate economic function of financial markets is to mobilize and allocate resources through financial intermediation in order to accelerate the process of economic growth. This function is performed through two distinct but interrelated components of the financial markets, i.e. the money market and the capital market. It provides channels for transferring the excess funds of surplus units to deficits ones. They constitute the mechanism that link surplus and deficit units, attracting funds from savers in the surplus sector and channeling these to borrowers for the purposes of profitable investment.

For the purpose of providing a clear understanding of this topic, it is profitable to present a wide overview of a typical financial system and the place of the financial markets holds within this framework. As a practical illustration, we provide in a table of Annex I, the Conceptual Framework of a typical financial market system (the Case of South Africa).

Financial Systems and Financial Markets development

The financial system in the Southern African region consists of providers and users of financial services. The typical financial system consists of a variety of institutions, instruments and markets that facilitate the flow of financial resources between borrowers and lenders. The financial institutions include moneylenders, banks, insurance companies, leasing companies, venture capital funds, mutual funds and pension funds, brokerage houses, investment trusts and stock exchanges.

Financial instruments involved range from currency notes and coins, cheques, mortgages, corporate bills, bonds and stocks to futures, swaps and other complex derivatives. The markets for these instruments may be organized or may be informal. The users of the markets may be households, businesses and the government. Compared to those of developed countries (Europe, Asia and America), the typical financial markets in the Southern African region are characterized by the absence or a limited number and quality of the financial services providers, the absence of many of the instruments and the lack of depth in the markets.

Financial Markets typology and structure

The financial markets play a very important part in the economy of a country and the well-being of every person. They interact with other markets and have an influence on issues such as wealth, inflation and economic stability in a country. The financial markets have their own characteristics and to be able to regulate them or operate in them, it is important to comprehend these characteristics.

Classification of Financial Markets

Financial Markets can be classified into different categories depending on the characteristic of the market or instrument used to create categories. There exist two ultimate distinctions of financial markets. The primary market, i.e. for the sale of new markets, and the secondary market for already existing securities. The capital market, which is the market for the issue and trade of long-term securities, on one hand and the money market, i.e. the one of short-term securities, on the other hand,
In general terms, the money market is the market where liquid and short-term borrowing and lending take place. The lending of funds in this market constitutes short-term investments. In a certain sense all bank notes, current accounts, cheque accounts, etc. belong to the money market.
In financial market terms, the money market exists for the purpose of issuing and trading of short-term instruments, that is, instruments where the term remaining from the date when trading takes place to the date of redemption of the loan represented by die instrument (commonly referred to as the "term to maturity"), is of a short-term nature. In theory, this term for classification as a money market instrument is given as one year. In practice, however (especially in South Africa), instruments with a term to maturity of three years or less are normally classified as money market instruments although this is not a hard and fast rule.
For the purpose of regulation, the classical typology of Financial Markets recognizes the following major distinctions :

the inter-bank and credit markets

the Money Market ;

the Equity Market ;

the Foreign Exchange Market ;

the Bond Market (for Government bonds, Corporate bonds, Eurobond market, structured bonds, etc.) ;

the Derivatives Market: ( for Futures, Swaps and Options)

Apart from the above mentioned categories, an other important distinction is established between the domestic financial markets and the international financial markets.

The institutional framework for the regulation of Financial Markets.

A financial system cannot be effective without an adequate regulatory framework. For a financial system to be effective and promote healthy economic development, it is important to put in place a sound legal and institutional framework. Various strategies and approaches are generally considered by experts for the development of financial systems. Two major strategies commonly considered are the "evolutionary" and the "proactive" approaches. Other experts have made a distinction between the "go slow" versus the "big bang" approach.
The pro-active strategy provides legal, regulatory and prudential framework which accelerates financial market development through mechanisms, institutions and financial instruments set up for this purpose. This strategy is considered as the appropriate approach for African and other developing countries for three main reasons:

Inadequate neutral incentive environment and market forces that are insufficiently strong for financial markets to develop by themselves.

Lack of institution-building capacity to determine the pace and strength of financial markets development.

Need for flexibility to allow for the use of the most efficient institutional set-up, required training infrastructure and choice of technology that is most suited to the local conditions and level of development.

The Rationale, Principles and Objectives of Financial Markets Regulation

1. The necessity for a Financial Market Regulation

Why regulate Financial markets? This question is central to the subject under investigation in this paper and before we attempt to grasp the rationale and objectives of financial markets regulation, it is important to understand why such regulation should exist in the first place. The necessity for a financial market regulation finds its basis in the same principles applied to the financial sector in general. Borrowing and lending of money create certain risks, namely :

That the borrower will not be able to repay the money ;

That the lender is receiving a fixed rate on his investment while market rates fluctuate in such a way that the yield on his initial investment is now below current market related rates ;

That the value of the capital invested could decrease due to movements in the market. In order to clearly define the rights and obligations of investors, borrowers, operators and intermediaries involved in a financial system and who operate under contractual relationship, it is of the highest importance to develop a cohesive and comprehensive legal and regulatory framework.

The stakes involved in the running of a country's financial markets are very high and it would be deeply irresponsible to apply the rule of "laisser-faire" in this very sensitive sector. In case some thing would go wrong or the financial system could undergo a serious crisis, it would result into a total collapse of the entire economy.

Such a framework should encourage discipline and timely enforcement of contracts, fostering responsibilities and prudent behaviour on both sides of the financial transaction. For a country's market to develop and operate efficiently, the legislative and regulatory framework should incorporate rules on trading, intermediation, information disclosure as well as strict sanctions against defaulters and cheaters.

2. The Rationale of Financial Markets Regulation

The rationale underlying the financial market regulation is the general philosophy and ideological background pertaining to a specific country's economic orientation, and the type of economic system adopted by the country's leadership. At present, most of the countries covered by the study are characterized by a "market oriented " economy. However, some of these countries have been under a centrally planned economy until the 1990s when they dramatically changed their economic orientation. It is the case of Tanzania, Mozambique and Angola. The changes were particularly due to persistent deficits in public budget and their inability to support the considerable burden of state owned companies unable to achieve the target economic performance. This new orientation facilitated the development of more diversified and active financial systems, leading to the creation of Financial markets in Tanzania and Mozambique. Financial Markets have their own unique characteristics and financial operators differ from one country to an other. The financial market framework should facilitate rather than impede the efficient operation of the financial system.

The Principles of Regulation

In theory, there is a distinction between general and specific principles. The following general principles are widely recognized for the formulation of an effective regulatory process:

Every regulatory arrangement should be related explicitly to one or more objectives identified;

All regulatory arrangements should be justified with respect to their cost-efficiency;

The cost of regulatory arrangements should be distributed equitably ;

All regulatory arrangements should be sufficiently flexible, in the sense of being amenable to changes in markets, competition and the evolution of the financial system ;

Regulatory arrangements should be practitioners- based.

Specific principles are identified as follows:

a. Principles related to the regulatory structure:

What is the adequate structure for financial markets regulation. One major issue in Financial markets regulation relates to the number of regulatory and supervisory agencies involved. The issue of the choice between a single regulatory authority or multiple specialized agencies is generally resolved according to the following principles:

there is a need to adopt a "functional" as well as an "institutional" approach ;

the coordination of regulation by different authorities and agencies will help to achieve consistency ;

there should be a presumption in favour of a limited number of regulatory agencies /authorities.

In practice, the institutional and functional approaches need to be employed in parallel because regulatory authorities are concerned with the soundness of institutions, as well as the way in which services are provided.

b. Principles related to the market efficiency :

These are principles designed to contribute to the promotion of a high level of efficiency in the provision of financial services. They are :

(a) the promotion of a maximum level of competition among market participants in the financial system, and (b) the securing of competitive neutrality between actual or potential suppliers of financial services. Competitiveness is likely to enhance market efficiency, which in turn causes the removal of restrictive practices that could impair trading in financial assets and the rationalization of market activity.

c. Principles related to market stability :

These principles are expected to contribute to the promotion of a high measure of stability in the financial system and an appropriate degree of safety and soundness in the financial institutions. There should be incentives for proper assessment and management of risk. It is necessary to impose acceptable minimum prudential standards to be observed in respect of risk management by all financial market participants.

d. Principles related to conflict conciliation :

Conflict conciliatory principles are designed to resolve potential conflicts arising between regulatory principles themselves. They would involve an integrated approach, aiming at the simultaneous achievement of regulatory objectives, and a target-instrument procedure for the selection of key regulatory instruments in order to facilitate the implementation of an integrated approach.

The Objectives of Financial Markets Regulation

For a Financial Markets system to perform to its highest capacity and level, regulation need to be both effective (i.e. to achieve its objectives) and efficient (i.e. to be cost effective in the use of its resources).

The economic dimension of a financial markets system requires that regulation should not impose unwarranted costs on the economy and consumers, nor impair the efficiency of financial markets. It is therefore necessary to consider a cost-benefits analysis exercise to assess the regulatory requirements.

The more complex a financial market is and more business operators increase, the regulatory process becomes more demanding and requires more specific objectives. Efficient financial regulation requires a multi-dimensional approach and a more optimizing process.

1. The overall objective of financial markets regulation:

The ultimate objective of financial markets regulation is to achieve the highest degree of economic efficiency and the best consumer protection in the economy.

2. Specific objectives:

The following Specific objectives can also be highlighted:

to secure the stability of the financial system.

It is important for a country's economy to run smoothly and the financial sector must be protected against internal or external shocks which might be caused for instance by ineffective or inefficient trading clearing and settlement systems or a major lack of market liquidity ;

to ensure institutional safety and soundness.

The regulatory framework should be extremely cautious and avoid to impose obstacles or barriers that would impair the safety and soundness of financial institutions, which need to be profitable and have sufficient capital to cover their risk exposure and face global competition ;

to promote consumers' protection:

It is crucial for a financial market to impose integrity, transparency and disclosure practices in the supply of financial services.

Concluding Remarks

In all Southern African countries, as it is in all countries of the world, the financial system is more regulated than any other industry. On the consumer protection grounds and others highlighted in this study, it is universally accepted that this should be so. Existing empirical evidence suggests that regulatory arrangements have a powerful impact on the size, structure and efficiency of financial systems, the business operations of financial institutions and markets, and on competitive conditions in the systems.

The success of a financial markets regulation depends basically on the capacity of the regulators to define the objectives of the regulation and also on the way the regulatory arrangements are related to their objectives.

Some of the countries in the Southern African Region which were able to promote a dynamic and effective regulatory framework, such as Botswana, Namibia, Mauritius, Zambia, Zimbabwe and in particular South Africa, are benefiting from the positive development of financial markets, with an unprecedented flow of capital from foreign investors.

However the financial systems in the region are still limited, in terms of the number of operators, quantity and quality of instruments and the depth of the systems. And there is still need to develop regulatory institutions, structures and mechanisms that can maximize the explicit objectives of regulation while minimizing the costs of services.

The author, is an International Consultant on Trade and Investment, Director of InterConsult Mozambique and is the Representative of Emerging Market Focus (Pty) in Mozambique. This insight paper is aimed at advising investors and business people involved in international trade by providing them with accurate legal data on the institutional and legal framework of Mozambique and the Southern African region.



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Underwriting Hard Money Deals

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Hard money loans may be the perfect solution to help fund your next deal. See if a hard money loan is right for your next investment.

Plenty of real estate investors have used hard money to fund a deal at some point in their career. In fact, many investors only look for the hard money deals that call for a fast close or a level of renovation that most banks fear. I started out my real estate investing career buying and rehabbing single family houses in Texas, and I used hard money. In those days (pre sub-prime meltdown) it was a lot easier to qualify for a hard money loan as most lenders looked mainly at the equity in the property. Fast forward a couple of years and today we find many hard money lenders underwriting loans not too different than their conventional FHA brethren. Well, maybe not quite as conservative, but underwriting times have changed. As a private money expert and underwriter, I look at the following five aspects when evaluating hard money deals:

1) What type of collateral are we underwriting? Whether your buying and rehabbing a single family house, apartment building, or office warehouse, our underwriting team will take a hard look at location and demographics. We follow the emerging market trends and like hard money deals in areas on the move, especially when it comes to job growth, rental occupancy, and tax incentive programs. 

2) Do you have experience? Sure we all have to start somewhere, but newbies would be advised to find an experienced partner, or at the very least, a solid general contractor, especially if building new construction and/or rehabbing property. 

3) What's the exit plan? With the credit crunch still rearing its nasty head, borrowers need to have a well researched exit plan. That means you need to know how many days or months it will take to sell the property. Borrowers also need to be able to refinance as well. That means we will look at the credit score, and our preference is above 600. 

4) How much cash do you have in the deal? Underwriters like to see skin in the game, period. It shows determination and serves as motivation. If you're buying the property then we will probably require several months of prepaid interest, loan fees and closing costs paid at close. 

5) Can the borrower carry the project? As underwriters, we will factor a percentage of income generated by a property to be credited towards debt service. That's why it makes sense to buy income property. Be prepared to show a couple of month's bank deposits.

Now for the good news. My firm specializes in processing, underwriting and placing private, hard money loans. We have a solid network of more than 220 private lenders who have an appetite for a variety of hard money deals. They will consider raw land, apartments, office, retail, hotel, industrial, warehouse, new construction, and SFR investment. Our lenders love renovation projects as well. Don't be discouraged by some of my underwriting guidelines above on hard money deals. Keep in mind, that most of my private lenders are still mostly concerned about the equity in the property. They are not in this game to own property, only to make top quality loans on hard money deals.






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Business Models

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A business model succinctly describes how your business will make money. It is shorthand, insuring that all your business bases are covered, detailing only the essential elements: how you produce a product or service people want, how you tell people about it so that they want it, how you put that product in their hands, and how you make a profit.

What model best represents the unique way your business successfully delivers its products and services? A turnkey business model is based on the McDonald's principle: to deliver a product of identical quality in an atmosphere of identical ambience and with high customer satisfaction every time across 14 000 or 15 000 stores. Of course, you don't have to aim that high, but it is important to view the business modeling exercise exactly as it is intended: how would you build this business in a way that can perfectly replicate the ideal prototype of your business?

The key to the modeling approach is delegation of roles. It is almost universal that business owners struggle with the concept of delegating key roles in the business. Being stuck with a problem about delegation is being stuck in a kind of trap where you will continue to work in your business rather than on it. It's your role to give leadership by creating a business that will duplicate itself as required. Rather than thinking that you are somehow a critical part of the work flow, ask yourself, 'How can I get my people to work to a level without my consistent interference or supervision? How can I spend my time doing the work I love to do rather than the work I have to do?'

The challenge for you and your key people is to make a business model that is a complete system. The set of practices and procedures in the model become the essential tools of the business, making it incumbent on you to teach everyone in the enterprise how to use them.

Modeling creates clarity about roles and it facilitates order rather than chaos. This is good for business: it creates an environment where customers receive consistent service. It creates confidence amongst staff and it creates confidence amongst suppliers that there is order. It creates confidence and goodwill with bankers and partners who demand order and organisation rather than an individual's personal whims.

The business, after all, is there to ensure you realise your business, financial and perhaps lifestyle goals. Thus the business, rather than being a provider of a job that you created, should become a model for others to work in. This will leave you free to create what you want to create from your business. The idea of a business model should also serve as a warning for those who see business as being just a job: if they do, it will be guaranteed to remain their job.

Business models can take all shapes and sizes and do not need to be complex. But all require two essential ingredients:

* All the parts that go to make up the whole of the business - the processes and procedures - are documented. These become the procedures manuals for each part of the whole (system).
* The model must manifestly demonstrate consistency of product and service. If you need to write up the specifications for this beyond the procedures manual then some training will be in order.

Strategies become the cornerstone of a model; often the simpler they are the better.

Note that, by definition, models are designed to simplify work roles and processes so that you are not inexorably bound to any individual skill or talent. In other words, by producing a model you are in effect ensuring that the skills required to run the business are available and accessible - and can be replicated - to you both inside and from outside the business.



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Payroll Law for Non Profit Organizations - The Unemployment Insurance Reimbursement Method

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One of the least understood payroll laws for non profit organizations is the reimbursement method for unemployment insurance. Many states allow non profits to elect the reimbursement method in lieu of paying unemployment insurance tax on every payroll. This article will provide information on the reimbursement method for unemployment insurance in New York and how non profits can apply for the reimbursement method thus saving on their payroll taxes.

What is the reimbursement method?

New York State payroll law allows for non profit organizations covered under section 501(c)(3) of the internal revenue code to elect not to pay in to the unemployment insurance fund, but rather reimburse the state on a dollar for dollar basis for benefits paid to unemployed workers. This means that the employer no longer pays the unemployment tax on payroll but should there be an unemployment claim to their account, the employer will pay the state directly dollar for dollar for the benefits the state paid to an unemployed employee.

Is the reimbursement method worthwhile?

Electing the reimbursement method over the contribution method is a difficult decision non profits have to make. Some of the things to look at are the unemployment claims history against your organization and the future behavior of the organization such as: (a) Are you hiring or firing employees? (b) The potential cost of unemployment claims versus the cost of tax contributions based on current payroll and finally (c) Your tax rate and current account balance with the state.

What is important to remember is that no matter what option you choose, there is no guaranteed way to determine that your selection will save you money in the long run. We have seen organizations with no unemployment claims for years and then switched to the reimbursement method. Then, 3 or 4 claims were filed against their account in one year. On the other hand, even in the above case, thousands of dollars can be saved over the long run. Consider the case of an organization with 50 employees, their annual cost of unemployment insurance at a rate of 4.1% under the contribution method would be $17,425 per year ($8,500 base payroll * 4.1% * 50 employees). Assuming that one or two employees will file for unemployment benefits per year, and the average employee's payroll is $25,000 per year, the benefit charged to the account under the reimbursement method would be less than $12,500.00 per year.

Once I elect, can I switch from contribution to reimbursement or vice versa?

Yes, but only at the beginning of each calendar year. Keep in mind that switching will not help you with previous claims. You still have to pay your full balance owed for claims filed under the reimbursement method.

If I switch to reimbursement method, what happens to my account balance with the state?

The account balance that you had with the state under the contribution method is kept until such date that you choose to re-elect the contribution method. If you have a positive balance, you cannot use it towards your reimbursement plan; neither can you request the state to reimburse you the amount of the positive balance.

What if my account balance is negative when I switch to the reimbursement method? The balance is kept on account until such time that you choose to re-elect the contribution method. One thing to consider is that if you have a negative balance, your rate of unemployment claims are probably high and chances are that the reimbursement method is not for you.

What happens if I switch either way in the middle of a claim?

Whether the state will view your claim as a reimbursement or contribution claim, depends not on the time the claim is made or paid, but on the base period used to calculate the employee's unemployment benefits. The base period is the payroll period upon which the worker's unemployment benefit amount is calculated, generally, the highest quarter wages paid to the worker in the first four of the last five quarters.

For example, if the base period used to calculate an employee's unemployment benefits is July through June, and you switched to the reimbursement method in January, 50% of the claim will be paid under the contribution method and 50% under the reimbursement method.

Keep in mind that switching will not help you with previous claims. You still have to pay your full balance owed while you were covered the reimbursement method.

How does one apply for the reimbursement method?

A request to elect the reimbursement option can be made when registering with the Department of Labor as an employer using form NYS-100N (New York State Employer Registration for Nonprofit Organizations) filed prior to your first payroll. In addition, the request can be submitted in writing to the Unemployment Insurance Division before the beginning of the calendar year in which it is to apply, or within 30 days after the calendar quarter in which the non profit organization or governmental entity becomes liable under the Unemployment Insurance Law.

The request could be mailed or faxed to the address and fax number below. Remember to include your federal tax ID, unemployment registration number and a copy of the organizations notice of 501(c)(3) status from the IRS and include your federal tax ID and unemployment insurance registration number;

New York State Department of Labor, Unemployment Insurance Division, State Office Building Campus, Albany, New York 12240-0322. Fax: 518-485-6172.

Copyright 2010 - PayMatic Payroll Service

PayMatic Payroll Service is a full service payroll bureau based in Rockland County, NY and has been helping nonprofit organizations work through the maze of payroll and unemployment laws for over 10 years. Because unemployment insurance law in New York is so complex and many organization administrators are busy enough as is, we found that many non profits do not take advantage of these laws and are either confused or are doing thing wrong.

To answer this need, PayMatic Payroll thoroughly researched New York's Unemployment Insurance Law, analyzed scores of different organizations of various sizes and prepared this report to help organizations make informed decisions.



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3 Insurance Marketing Methods To Bring You New Policy Orders Now

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Discover insurance marketing methods to generate new policy sales now. Have people eager to speak with you about their insurance policy and coverage levels. Dive-in today with 3 insurance marketing methods that will help you generate new business immediately.

When many agents enter the field of insurance they are excited about the thought of passive income. After all, when you earn someone's business one time, they will renew year after year, right? It is certainly great when you have 90%+ of your customers renew, but what if your customer base isn't big enough? What if you're past policy sales are so small that the "passive income" doesn't amount to enough for you to eat on?

Getting commissions from your past policy sales is wonderful, but counting on it can leave you exposed to, too much risk! Without a consistent pipeline of new policy sales for your insurance business you will see your check dwindle as people change policies or reduce their coverage amounts. To bring in new insurance business now, I would invite you to consider putting fresh marketing into action.

It can't be just any insurance marketing. To bring in new business now, consider the following marketing methods.

Social Networking - Don't just "get on" Facebook and Twitter. There are 100's of millions of people on the networks, and they are eager for information. Develop a quick social networking strategy that includes sharing video, text, photos and even online events to share with people the challenges and benefits of insurance. Focus your schedule to just 15 minutes a day and you will start getting more people asking you about how you can help them.

Online Marketing - While online marketing can include everything from pay per click to a website focus on just 1 aspect. Start a niche blog site (try wordpress) and write weekly, maybe even daily, about what people need to look for when selecting an insurance company and agent. Don't make it a sales pitch, be helpful and watch the search engines and prospective customers come rushing after you.

Follow up - The best insurance marketing in the world can be ruined by poor follow-up. Follow up can be in the forms of direct mail, email follow up and the phone. At a minimum with your marketing, I would invite to consider having an automatic email follow up system that adds value to prospects over 60, 90, and even 300+ days.

While there are many marketing methods to choose from for your insurance business the above three will save you time and having you selling new policies quickly. By putting just one into action you will build a pipeline quick of eager insurance prospects.



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Best Methods For Locating Great Auto Insurance

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In determining what is the best way to shop for cheap auto insurance it is good to realize there are many ways currently in the world to do such an endeavor. No longer does the search for an insurance quotes package mean jumping into the vehicle and heading into your nearest brick and mortar physical insurance agency location.

In determining what is the best way to shop for cheap auto insurance it is good to realize there are many ways currently in the world to do such an endeavor. No longer does the search for an insurance pricing package mean jumping into the vehicle and heading into your nearest brick and mortar physical insurance agency location. For years now the power of the Internet has provided everyone the option of logging onto the net and searching for auto insurance and more specifically receiving an expansive list of options and prices. Times have changed as times normally do and the improvement of the vehicle(s) for obtaining vehicle insurance quotes for an insurance policy or even just a standard minimum required insurance policy have made it quite simple to achieve this goal.

Take it Easy and Relax and Look at the Insurance Rates in one or all of These Methods

The best way to shop for cheap car insurance is to see the brief list presented below. While this is not going to be an all-inclusive list for the ways of obtaining cheap car insurance these are the most-preferred and popular methods for insurance quote accumulation especially inexpensive cheap vehicular insurance quotes!

Great Methods

• Accessing the Internet and Searching for Car Coverage Rates for State Minimum and Full Coverage Policies

• Visiting Physical Brick and Mortar Insurance Agencies and Requesting an in Office Quote

• Conferring with Family Friends and Neighbors and Inquiring how Much these Individuals pay for their Current Car Insurance Policies



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How To Become An Expert At Article Marketing

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Article marketing is one of the best marketing strategies that any business can use. It however must be well done if it is to bring the expected results it has been designed for. You can become an expert at article marketing without having to work too hard. By following a few writing guidelines, you can become an expert in this kind of marketing overnight. Here are tips that you can easily use to be the expert that you wish to be in article marketing.

Make articles useful

This is one tip that can determine how successful you are with article marketing. Articles which are packed with useful information will always bring positive results for you. The only way you will gain the confidence of potential customers is when you have useful information for every article that you write. Useful articles will also easily boost your ranking on search engines. Always use unique but useful content on your website and you will pass for an expert.

Structure the articles well

The structure of the articles that you write can determine how good they appear to your readers and how professional you appear to be in their eyes. You should make sure that all your sentences and paragraphs are short and clearly to the point. A block of text can be boring and won't hold the attention of your readers to the end. Shorter sentences and paragraphs will not only keep your articles interesting, but will also make it easy for readers to understand what you are talking about.

Use humor wisely


Humorous articles are always worth a read and you can use humor for your article marketing success. You however must make sure that you tell the right jokes within the article without blowing it out of context. When you know what is most appropriate, you will come up with excellent articles that will favor the article marketing goals you have in place.

Pick interesting articles

Apart from choosing content that will be appealing to your readers, it is also definitely important to choose topics that you find interesting. When you write about something you are interested in, you will be more emotional and your readers will feel this too in your writing. Articles you are interested in will always gain value with your readers compared to those you are not interested in at all.

Ask and value feedback

Asking for feedback from your readers is important. This is because from the feedback you will find very helpful ideas to improve on your article marketing skills. You will find out easily what appeals to your readers and make any improvements needed. Readers also love to feel valued and when you ask for feedback, they feel that you really are involving them which should be good for you and your business. Always value feedback that you get whether positive or negative as it can bring out the expert in you.

There is so much to article marketing and it is a powerful tool that any business can use. To find out more on this topic and other business strategy insights, please click on the link below.



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