3 Insurance Marketing Methods To Bring You New Policy Orders Now
Discover insurance marketing methods to generate new policy
sales now. Have people eager to speak with you about their insurance policy and
coverage levels. Dive-in today with 3 insurance marketing methods that will
help you generate new business immediately.
When many agents enter the field of insurance they are
excited about the thought of passive income. After all, when you earn someone's
business one time, they will renew year after year, right? It is certainly
great when you have 90%+ of your customers renew, but what if your customer
base isn't big enough? What if you're past policy sales are so small that the
"passive income" doesn't amount to enough for you to eat on?
Getting commissions from your past policy sales is
wonderful, but counting on it can leave you exposed to, too much risk! Without
a consistent pipeline of new policy sales for your insurance business you will
see your check dwindle as people change policies or reduce their coverage
amounts. To bring in new insurance business now, I would invite you to consider
putting fresh marketing into action.
It can't be just any insurance marketing. To bring in new
business now, consider the following marketing methods.
Social Networking - Don't just "get on"
Facebook and Twitter. There are 100's of millions of people on the networks,
and they are eager for information. Develop a quick social networking strategy
that includes sharing video, text, photos and even online events to share with
people the challenges and benefits of insurance. Focus your schedule to just 15
minutes a day and you will start getting more people asking you about how you
can help them.
Online Marketing - While online marketing can include
everything from pay per click to a website focus on just 1 aspect. Start a
niche blog site (try wordpress) and write weekly, maybe even daily, about what
people need to look for when selecting an insurance company and agent. Don't
make it a sales pitch, be helpful and watch the search engines and prospective
customers come rushing after you.
Follow up - The best insurance marketing in the world
can be ruined by poor follow-up. Follow up can be in the forms of direct mail,
email follow up and the phone. At a minimum with your marketing, I would invite
to consider having an automatic email follow up system that adds value to
prospects over 60, 90, and even 300+ days.
While there are many marketing methods to choose from for
your insurance business the above three will save you time and having you
selling new policies quickly. By putting just one into action you will build a
pipeline quick of eager insurance prospects.
Article Source: http://EzineArticles.com/5753965
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